You can create new widgets to add functionality to your site. A popular widget many people create and edit is the the Custom text/html widget.
To add a new widget:
- Go to Admin Bar > Appearance > Layout.
- Click on the Add new Widget tab (on top right of widget banner).
- Choose the new widget you want to add to your site.
- Give the widget a name (for the site layout). You can also give it a name that will appear to the public on the page.
- Enter the appropriate information for the widget.
- Click the Save button.
- Drag and drop that widget from the other group of widgets into your site layout.
- Click Save on the Layout page.